Jordan M.• Following
Founder, outbound agency
2h • Brand partnership •
Outbound is a knife fight right now. Inboxes are flooded in AI-written emails, and buyers receive too many to even read.
In 2026, the brands that break through all launch and scale the same way: through people. DTC brands have proven to consistently find the most success launching off influencers and creator networks. In B2B sales, founders build in public and launch to their own networks. The audience is their advantage.
That playbook works in B2B too. A post that goes viral or reaches someone's trusted network is still the cheapest way to put a product in front of other businesses.
The catch is that most of my clients don’t have a following. But their customers do.
I use PeerPressure to connect with my clients’ biggest fans, the users who already love the product, and they share their success with my clients through their own personal networks.
It’s the most effective and highest-margin pipeline I build for clients in 2026.
